Avira Prime: first look at Avira’s new premium service

Avira Prime is a new subscription-based service by security company Avira that can best be described as a cross-platform all-in-one service.

First, the basics: Avira Prime is available for 9.95 € per month for up to five devices, or 12.95 € per month for up to 25 devices, or yearly payments of  99.95 € / 129.95€ respectively.

The service is available for Windows, Mac, Android and iOS operating systems. The available products differ slightly depending on the device.

Windows users get access to Avira Antivirus Pro, Avira Phantom VPN Pro, Avira System Speedup Pro, and Avira Software Updater. Mac users get access to the first two programs. Avira Phantom VPN Pro is also included for Android and iOS; Android users get access to Avira Antivirus Security, Avira Optimizer Pro, and Avira AppLock+ Pro on top of that. Apple iOS device users get access to Avira Vault.

Avira notes that the company's free services are also available to Prime users, and that they integrate "fully" with the service.

Avira Prime

Avira made the decision to integrate Antivirus Pro, and not the Internet Security Suite, or even Total Security Suite, with Avira Prime.

Avira Prime is controlled via a central dashboard. It allows you to manage all devices and services, add or remove services, and use remote tools on top of that.

Another benefit of being an Avira Prime customer is that Avira promises exclusive access to VIP customer support.

You probably wonder how it stacks up against other company products. It is clear that you pay more if you would buy all the Avira products individually.

A single device license of Avira Antivirus Pro for instance sets you back 34.95 per year. Add to that the monthly 7.95 € subscription fee for Avira Phantom VPN Pro, and you crossed the requested yearly price for Avira Prime already.

If you add the other products, Avira System Speedup, Antivirus Pro for Android or Software Updater to the mix, you will definitely spend a lot more than what Prime costs per year.

The question is whether you need all those products. The answer is yes if you are already invested heavily in Avira products. If you use Avira Phantom VPN Pro for instance, you pay about the same for Avira Prime if you make a yearly payment for the 5 devices subscription.

It may also be a good deal if you are a user of the Total Security Suite, or a mix of other paid company products.

Premium support, being first in any queue before any other support requests, may also be worth it depending on your requirements.

Basically, if you pay about the same price already for Avira security products and services, then you may find Prime offering the better deal.

Since you may install Prime products on up to five (or 25) devices, you may add them to family member devices as well, and control everything using the online dashboard.

The situation is different if you are not invested in Avira products yet. Avira Prime is expensive; Avira advertises it as a premium service, and that it is definitely.

Spending $100 for security on a home computer, even if it covers five devices and several products, is something that most computer users probably don't want to spend.

Now You: What's your first impression of Avira Prime?